The company aims to provide services in the areas of coaching, consulting and personal development, as well as promoting professional and personal competencies. It may establish branches in Switzerland and abroad, participate in other companies, acquire similar or related companies or merge with them. The company is authorized to acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds. Furthermore, it may carry out related activities and projects, develop products and content, conduct training sessions and conduct all business that is suitable to promote the company's purpose directly or indirectly.