The company's purpose is to purchase and sell selective, high-quality wines both domestically and internationally, import wines, and conduct and participate in wine auctions. Furthermore, the company also aims to provide consulting, coaching, and development services in matters of wine assortment and wine investments, wine shop and cellar design, as well as their organization, processes, and digitalization. The company may take on additional business activities, participate in other companies domestically and internationally, and establish branches domestically and internationally. It may engage in all commercial, financial, and other activities that serve the purpose of the company.