The company may carry out any publishing activity, including the conclusion of cooperation contracts in the publishing field, the acquisition of participations, particularly (but not limited to) in the media and communication sector, and promote directly (or through corporate participations) initiatives in the communication sector (both through print and electronic and/or computer means). The company may also conduct market research, as well as study, produce and market multimedia products, and in general, carry out any commercial, industrial, movable or immovable operation that the administrative body deems useful or necessary to achieve the company's purpose.