The company aims to provide and market marketing concepts and advertising projects, as well as distribute public media of all kinds. It can collect, manage, analyze and disseminate data of all kinds, taking into account and complying with data protection regulations. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.