The company's purpose is the import, export, and trade of consumer goods, notably through e-commerce. The company also aims to operate physical retail outlets. It also provides business management and consulting services in retail and catering, including the operation of restaurants, tea rooms, bars, and kiosks. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad. It may engage in any mobile, industrial, commercial, or financial activity directly or indirectly related to its purpose, as well as any real estate acquisition, sale, and activity. The company may act as a guarantor or surety for subsidiaries or third parties.