The company aims to operate a hairdressing salon and provide services in the areas of hair care, styling, beauty, cosmetic treatments, and permanent and laser hair removal. Trading in goods of all kinds, in particular hair care, cosmetics, and beauty products. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber, and sell real estate, intellectual property rights, and licenses of all kinds.