The company's purpose is to provide services in the field of business administration, in particular consulting, marketing and coaching, as well as public training and events; Operating a trading business for the trade and sale of consumer goods. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, copyrights, patents and licenses of all kinds.