The company's purpose is to provide coaching for horse riders, to enhance the value of horses, to manufacture and market products of all kinds in the equestrian and animal sector, as well as to organize events and manage all projects in this field. The company may carry out all commercial, financial, industrial and real estate transactions directly or indirectly related to its main purpose, in Switzerland and abroad, and take participations in other companies with a similar or related purpose or which may facilitate the achievement of its purpose. Any real estate held in connection with the aforementioned activities is exclusively used for commercial purposes.