The purpose of the company is the distribution and sale of fitness products through wholesale and retail trade as well as online trade. The company can also offer consulting services for companies and individuals in the fitness sector. The company aims to provide and broker management services; import and trade in products of all kinds, acquisition, holding and exploitation of intellectual property rights. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.