The purpose of the company is to purchase and broker goods, services and know-how for the Chinese market, to organize and conduct study, experience and delegation trips from China to Europe, as well as to operate a cultural center to promote the exchange of Chinese and European lifestyles. The company can also offer hospitality management training and consulting services, as well as take on general manager mandates in the hotel, restaurant and tourism industries. Furthermore, the company can acquire, manage, encumber and sell licenses, patents and rights, participate in other companies, acquire and establish similar or related companies, establish companies and branches in Switzerland and abroad, provide financing for its own account or for third-party account, and provide guarantees and sureties for subsidiaries and third parties.