Trading in optical products and related goods, provision of corporate consulting and services in the fields of advertising, marketing and media design, agency activities in the journalistic and publishing sectors, as well as the acquisition, holding, management, exploitation and disposal of participations in other companies and intellectual property and related protective rights. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, encumber, sell and manage real estate in Switzerland and abroad, provide financing for its own account or for the account of third parties, and grant guarantees and sureties for subsidiaries and third parties.