The company aims to develop, manufacture, trade and provide services in the areas of lifestyle, leadership, personal development, massage, beauty and wellness, in particular consulting and coaching. In addition, the company aims to trade in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.