The company's purpose is to provide worldwide consulting, brokerage and promotion services for athletes and artists of all kinds, global marketing of image, name and intellectual property rights, as well as consulting services of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.