The company's purpose is to carry out all activities in the media and information dissemination sector, in particular in the publishing industry in all areas (including, but not limited to, the fields of fashion and lifestyle), in the area of transaction-based internet platforms, as well as holding participations in such companies. The company aims to operate and develop e-commerce platforms, including the sale of goods and services over the internet, as well as providing related services. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.