Management consulting, development and expansion of new business areas and business models, as well as promotion of innovation through the design and implementation of change processes. Development and distribution of products and services to promote cognitive and mental performance and stability. The company may establish branches in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold and sell real estate and intellectual property rights. The company may also carry out all commercial, financial and other activities that are directly or indirectly related to the purpose of the company.