The company's purpose is the development, production and marketing of all luxury goods, in particular leather goods, fashion and perfumes, as well as products for shielding against electromagnetic radiation, and may also operate any retail store. The company may also: carry out any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland or abroad; participate in any undertaking having a direct or indirect connection with its purpose; grant loans or guarantees to shareholders or third parties, if it serves its interests.