The company's purpose is consulting, assistance, realization, development, production and distribution in the fields of art and luxury, as well as management and strategy consulting for companies. The company may, in addition, carry out, on its own account or on behalf of third parties, all commercial, industrial, movable or immovable operations, as well as all consulting activities, which may be directly or indirectly related to its purpose or to any similar purpose; create branches or subsidiaries in Switzerland and abroad; participate in all enterprises having a direct or indirect connection with its purpose. It may grant loans or guarantees to associates or third parties if it serves its interests.