The promotion, worldwide, of art and in particular contemporary art, creativity, and their dissemination to all audiences, including professionals. To achieve its purpose, the Foundation may, inter alia: support any organization and/or person (physical or moral) working in the context of art and/or creativity; organize events (such as exhibitions, performances, conferences, colloquia, etc.); work in the publishing sector; produce films and videos; support artistic and creative production in the broadest sense; provide advice to any third party regarding art in general and in particular contemporary art and creativity; manage, trade, and commission works of art or creativity for itself and/or for third parties; engage in commercial activities whose income will be dedicated to the purpose of the Foundation; contribute to, sponsor, or patronize any initiative related to promotion and education in the aforementioned fields; undertake any initiative and engage in any activity related to its purpose or deemed useful to achieve its purpose.