The company's purpose is to promote, advise and organize trips and events, sell travel packages and therefore all activities included in the broader activity of a tour operator. The company may also engage in travel agency activities, sell air, sea and land transportation tickets, provide airport assistance, on-site assistance, animation in tourist villages, build websites, sell domains and manage servers and e-commerce. The company's purpose also includes the promotion of tourism in the territories and their structures, the improvement of the quality of existing cultural tourism services and the creation of new services and activities. The company may also register and license trademarks, develop and manage websites related to the tourism sector. The purchase, sale, rental and management of any type of public establishment in Switzerland or abroad, in particular hotels and restaurants. The purchase, sale and marketing of promotional items, handicrafts, furniture, clothing and accessories, textiles and jewelry. Consulting and services in the technical, scientific, commercial and organizational fields for chemical, pharmaceutical, para-pharmaceutical, biotechnological, cosmetic, nutritional and related companies. Research, development, registration, patenting and economic exploitation in general of molecules, methodologies, processes and therapies in the cellular/genetic, pharmaceutical and biotechnology sectors, carried out directly or through third parties. The company may open branches in Switzerland and abroad. The company may take part in other companies and carry out commercial, industrial, financial or other operations deemed useful or functionally connected to the company's purpose. It may also carry out any other activity in direct or indirect relation to the company's purpose, as well as acquire and hold real estate in Switzerland and abroad.