The company's purpose is to trade in and distribute goods of all kinds, develop, operate and sell internet platforms and application software, as well as provide consulting and services in the areas of goods trading, internet and online marketing, direct marketing and learning. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It may acquire, encumber, develop, sell and manage real estate in Switzerland and abroad, arrange financing for its own account or for third-party account, and provide guarantees and sureties for subsidiaries and third parties.