The company aims to operate a multidisciplinary design studio focusing on strategic brand positioning, creative consulting, and holistic design development. It conceives, develops, and implements holistic solutions in the areas of brand design, visual communication, photography, video, digital experiences, retail and space design, experience, pop-up and event design, as well as product and industrial design. In addition, the company provides consulting, creative, and innovation services in the fields of design, strategy, creative direction, communication, digital transformation, and technological developments and innovations. This also includes workshops, lectures, teaching activities, as well as the development of its own products, tools, and services. The company can also develop, manufacture, distribute, and sell its own products, artworks, printed materials, merchandise items, clothing, magazines, books, and similar physical and digital goods. It can conceive, organize, and operate exhibitions, installations, galleries, events, pop-up formats, and similar events, particularly for the presentation of its own or third-party works, products, or concepts. The company can establish branches and subsidiaries domestically and abroad and invest in other companies domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate domestically and abroad. It can also provide financing on its own or third-party account and provide securities for the liabilities of affiliated companies.