The company aims to provide services in the field of marketing, specifically consulting and marketing of athletes, organizing events, marketing and trading of products, as well as acquiring, managing and exploiting rights, in particular marketing, advertising, image, name and intellectual property rights. It can participate in similar or identical companies, establish agencies, branches and subsidiaries in Switzerland and abroad, and in general carry out any activity that is suitable to promote the purpose of the company, in particular acquire, hold, manage and sell real estate, securities, intellectual property rights and other rights of any kind, take out and grant loans, and provide guarantees and securities.