The organization, management and promotion of advertising, musical and artistic events in general, design and production of editorial and/or multimedia products, design and production of advertising campaigns, consulting activities in the artistic field, acquisition on its own behalf and/or as agent of third-party image rights for their commercialization through mass media of all kinds and types for advertising, educational and artistic purposes in general. The company may participate in other companies, establish branches and subsidiaries, acquire, sell, manage and administer real estate and securities, and carry out any activity necessary to achieve the company's purpose.