The company aims to operate an online store for members and customers of a health insurer, import and sell goods and products of all kinds, particularly in the areas of indoor and outdoor sports, wellness and healthy living, as well as provide sales and distribution services to and/or for third parties in the field of e-commerce. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad, as well as acquire, sell and manage copyrights, patents and licenses. It may also provide financing for its own account or for third-party account, and grant guarantees and warranties for subsidiaries and third parties.