The company's purpose is to create and provide journalistic content and services, as well as corporate consulting with a focus on media and communication. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies in Switzerland and abroad, merge with such companies or establish new ones, acquire or sell real estate, acquire, hold and exploit intellectual property rights, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.