The company's purpose is to promote sports and health for the greatest number of people, in particular through the online sale of products and services. The company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, real estate and movable transactions, directly or indirectly related to its social purpose, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose and grant loans or guarantees to associates or third parties, if it serves its interests, excluding operations prohibited by the LFAIE.