The company's purpose is the ownership and development of brands, as well as the design, development, manufacture, distribution and sale of watches, jewelry, accessories, writing instruments, small leather goods, glasses, perfumes and other time-measuring and horological devices. The company may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad, and in general, engage in any activity directly or indirectly related to its purpose. It may carry out, either on its own account or on behalf of third parties, all financial transactions as well as act as guarantor or surety for subsidiaries or third parties.