The company's purpose is to provide advertising and marketing services with a focus on affiliate marketing, online marketing, and search engine optimization. Furthermore, it aims to provide marketing services and offer services, products, and events that serve to achieve the marketing and business management goals of third parties. The company can perform management consulting functions, create and sell business concepts, franchising and cooperation agreements, acquire, manage, encumber and sell intellectual property rights and licenses of all kinds, acquire real estate in Switzerland and abroad, establish branches, and participate in other companies in Switzerland and abroad.