The company's purpose is: the creation, organization and management of events of all kinds, whether public, private or proprietary; all services in the fields of marketing, public relations, promotion as well as the production, rental and sale of products intended for consumption. It may also carry out, either for its own account or for the account of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and be interested, in all forms, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.