The acquisition, sale, distribution, development, production, import and export of all products related to jewelry, watchmaking and clockmaking. The company may acquire, hold, sell and exploit intellectual property rights, in particular by granting licenses. In addition, the company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, merge with such companies, acquire or sell real estate, provide financing services, grant loans and perform all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.