The company's purpose is to trade in goods of all kinds, operate an online shopping portal, conduct internet auctions, and provide additional internet services, as well as provide services in the areas of business consulting, programming, information technology, and accounting. The company can acquire, manage, and sell participations in other companies. It can also acquire, manage, broker, and sell licenses, patents, and other intangible assets. Furthermore, it can establish branches and subsidiaries in Switzerland and abroad, acquire, lease, rent, encumber, and sell real estate in Switzerland and abroad, and conduct any business that is connected with or suitable for promoting the company's purpose.