The company's purpose is to trade (e.g. purchase, sale, holding) food and leisure products, in particular ceramic barbecues and electric bicycles, provide consulting services to other companies and businesses active in the food industry, as well as provide personal care services, in particular hairdressing. The company also aims to acquire, manage and administer all participations in all industrial, commercial and financial companies. The company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable or immovable operations, except for operations prohibited by the LFAIE, directly or indirectly related to its corporate purpose.