The company's purpose is to acquire, broker and exploit marketing and advertising rights of all kinds worldwide, as well as to provide service and consulting services in these areas. The company may also conduct all business, enter into obligations and conclude contracts that are suitable to promote the company's purpose and development, or that are directly or indirectly related to it. The company may develop, acquire, hold, exploit or sell patents, trademarks and other intellectual property rights and license rights. The company may establish branches and subsidiaries in Switzerland and abroad and acquire, manage and sell participations in other companies. The company may acquire, encumber, sell, rent and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.