The company's purpose is to import, market and distribute international goods and brands from the fitness, lifestyle and fashion industries, as well as to establish branches, subsidiaries and affiliates in Switzerland and abroad. Additionally, the company plans and executes industry-related events, and provides consulting, sponsoring and marketing services in the sports and lifestyle sectors. The company can develop, acquire and market patents and brands, and participate in other companies. It can also acquire, manage and sell real estate in Switzerland and abroad, and conduct all business activities that are directly or indirectly related to the company's purpose.