The company's purpose, both in Switzerland and abroad, is the breeding, sale and promotion of horses, as well as the sale of saddles and equestrian equipment (also online). It also aims to provide consulting, communication, translation, copywriting (advertising or content writing) and coaching services, whether or not related to the equestrian field; to provide real estate services; and to engage in agricultural operations with or without an ecotourism structure. The company may acquire or create similar or related businesses and carry out all commercial, financial and real estate operations, except those prohibited by the LFAIE, and all functions that are intended to develop the company's purpose or have a direct or indirect connection with its object.