The company aims to develop projects with artistic aspirations, particularly in the fields of film, literature, painting, and design. To this end, the company supports, purchases, or sells projects and works from film, literature, painting, and design or rights thereto. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.