The company aims to provide services and consulting in the areas of marketing and media communication, journalism, fashion, sustainability and entrepreneurship. Furthermore, the company aims to acquire, hold, manage and dispose of assets of all kinds, in particular participations in domestic and foreign companies as well as intangible assets. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may provide financing for its own account or for the account of third parties and grant securities for liabilities of affiliated companies.