The company's purpose is to trade in goods of all kinds, as well as to personalize and refine various products, including design, production, and distribution of its own articles. Additionally, it aims to sell vouchers for offers and services from third-party providers. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for its subsidiaries and third parties.