The company's purpose is to trade in industrial products, in particular with devices and machines for gardening for the DIY market as well as textiles. The company may also engage in conducting market research and taking on consulting assignments, and it may acquire and sell patents, licenses, and other industrial property rights, real estate participations for its purpose. It may establish branches and take all measures that are conducive to its purpose or are directly related to it. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.