The company's purpose is the production, distribution, and sale of fermented and/or non-alcoholic beverages, notably beers, as well as the operation of public establishments, notably restaurants and/or bars. It also aims to provide all services in the fields of catering, events, and management. The company may also engage in any other activity directly or indirectly related to these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.