The company aims to initiate, develop and produce as well as evaluate national and international audiovisual products and their rights of any existing and not yet existing kind (for cinema, TV, internet, mobile devices, print, new media) as well as provide specialized consulting services to legal and natural persons in Switzerland and abroad. The company may acquire participations in companies in Switzerland and abroad; establish branches and subsidiaries in Switzerland and abroad and conduct all business that is directly or indirectly related to the aforementioned purpose. Furthermore, the company may acquire, manage and sell real estate in Switzerland and abroad.