The company's purpose is to advise companies and individuals in the three main disciplines of strategy, leadership, and communication. The company may enter into any business and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it. The company may acquire, encumber, manage, and sell real estate and securities. It may take out loans and grant them, provide guarantees and other securities, acquire, manage, and exploit intellectual property rights. Furthermore, it may establish branches and subsidiaries in Switzerland and abroad, participate in other companies or merge with them.