The purpose of the company is to operate a photo studio and sell articles of the photo industry. In addition, the company offers consulting and services of all kinds in the field of photography, in particular digital photography. Furthermore, the company can conduct financial transactions and trade in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, manage and sell participations. The company can acquire, hold, encumber, sell and manage real estate in Switzerland and abroad. The company can also carry out all commercial, financial and other activities that are connected with the purpose of the company.