The company's purpose is to operate restaurants and to manufacture, trade and distribute food, beverages, luxury goods and natural products, as well as to provide related services. Furthermore, the company aims to operate a fashion atelier and to manufacture and trade clothing, textiles, shoes, jewelry and accessories. In addition, the company aims to conduct research, production, marketing and trade in the field of design goods. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.