The company aims to provide services in the fields of marketing, public relations and communication, as well as to provide related services. Furthermore, the company aims to hold and permanently manage participations of any kind. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.