The company's purpose is artistic production, consulting, marketing and sports management, providing services in these areas, communication, promotion and organization of shows ("events"), management of public establishments as well as the trade of sports products and goods of all kinds. It can create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, merge with such companies, acquire or sell real estate and carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.