The company aims to provide services in the fields of management, marketing, advertising, communication and coaching, as well as trading in goods of all kinds. In particular, it can produce, market and distribute music and related artistic performances, sound recordings and film products, publish and distribute literary works and biographies related to artists, manage copyrights, organize and conduct events such as concerts, lectures, workshops and advertising appearances, and operate a travel organization. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, establish or merge with similar or related companies in Switzerland and abroad, acquire, manage and transfer intellectual property rights, licenses and representations in Switzerland and abroad, acquire, manage and resell properties in Switzerland and abroad, provide financing for its own account or for third-party account, grant guarantees and sureties for subsidiaries and third parties, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.