Conception, design, development, distribution and trade of audiovisual and interactive media and provision of related services, in particular in the entertainment sector, as well as acquisition, management, exploitation and commercial use in the aforementioned areas. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.