The company's purpose is the production, development, marketing, promotion, marketing, representation, consulting and distribution of products and services in the fields of health, wellness and consumer goods such as food and colonial goods. The company will also be involved in the creation, organization and provision of training courses, seminars, selection tests and assessments; business consulting and human resources, feasibility studies, coaching activities. It may carry out any activity directly or indirectly connected with the social purposes, establish branches, agencies, acquire other companies and participate in any form in enterprises with similar purposes, both in Switzerland and abroad.