The company's purpose is the manufacturing, marketing, and maintenance of all types of products in the fields of horology, jewelry, jewelry, and luxury. It also aims to exploit and manage any intellectual property rights, notably patents, licenses, and trademarks. The company may also engage in any other activity directly or indirectly related to these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.